Public Relations · Strategic communications
Stories worth being heard.
I help brands, institutions and meaningful projects find precise words, the right audience and a credible way into the media.
DM
Portrait to be added after approvalContent concept · awaiting approval
01 / Approach
“Good communication does not begin with a press release. It begins with understanding.”
02 / Expertise
Communication from strategy to the live moment
Long-standing experience across media, events and the public sphere.
- 01Media relations
- 02Strategic communications
- 03Press conferences
- 04Event management & production
- 05Crisis communications
- 06Public affairs
- 07Celebrity PR
- 08Sponsorship
03 / Portfolio
Selected collaborations
Only collaborations with confirmed scope and approval are shown publicly.
Charity project
Běh pro život / Tesco
Historical project; the exact contracting party awaits confirmation.
Culture and public institutionBotanická zahrada Praha
PR consulting for external communications and co-authorship of the Roots of Personalities project.
Legal servicesbpv Braun Partners
A client engagement in public relations and communications. The exact scope and period are not publicly specified.
Sports projectCesty za vítězstvím
PR management for the Cesty za vítězstvím project. The exact scope and period are not publicly specified.
Food deliveryDáme jídlo
A historical client engagement with the Dáme jídlo brand in public relations and communications. The brand now operates as foodora; the exact scope and period are not publicly specified.
Sport and personal brandDavid Carter Golf Coach
A client engagement for a golf coach’s personal brand in public relations and communications. The exact scope and period are not publicly specified.
04 / Media
Outputs with traceable sources
The source, output type and role must be clear for every item.
Troja Botanical Garden to open the new interactive Plant Odyssey exhibition
View original source ↗Pumpkins, moss and ferns: Troja Botanical Garden prepares two exhibitions
View original source ↗05 / Testimonials
Trust cannot be manufactured. It has to grow.
“I work with Darina for almost 10 years. She is a very skilled PR proffesional. The way she works with media is just excellent! She is friendly, open minded, very passionate about her job and contributes greatly on every project she is part of. I fully recommend her.”Kamila Biddle
“The Embassy of Ireland in Prague has repeatedly cooperated with Darina on PR for St. Patrick´s Day celebrations and related Greening celebrations and we were very happy with her services. She works with enthusiasm and her numerous contacts in media and exceptional communication skills and positive attitude open many doors. She makes completion of complicated tasks seem easy and joyful. It was a pleasure to work with her.”Marketa JanikovaAll testimonials →
KO
Another professional project
Co-author and organiser of the Roots of Personalities project
A long-term project connecting notable people with trees and the stories of places has its own dedicated website.
Visit project website ↗